Why should you measure impact?
Stakeholders are going beyond profit measurement.
Almost nine in 10 (87 percent) millennials believe that "the success of a business should be measured in terms of more than just its financial performance"Deloitte Millennial Survey (2016)
“Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies need to do more than make profits — they need to contribute to society as well if they want to receive the support of BlackRock.”
Larry Fink – BlackRock CEO
90% of the studies on the cost of capital show that sound sustainability standards lower the cost of capital of companies. 88% of the research shows that solid ESG practices result in better operational performance of firms."From the Stockholder to the Stakeholder" by Oxford University and Arabesque Partners (2015)
32% of consumers will pay more for products or services that are committed to positive social or environmental impact.Nielsen (2014)
Business mindsets are seeking more impact.
This is why I started my business. No explanation needed
We want a way to put our values into practice
The old narrative is broken. We want an alternative that works
We’re growing and we want something to help us stand out
Our clients are cynical about the old private sector and we want a new stance
Our investors/parent company want us to do this
Guide your business in building a more inclusive and sustainable economy.
The B Impact Assessment, used by Scotland CAN B in all its programmes, is the same measurement tool used by B Corporations to certify their practices.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
These are some of the BCorps doing business in Scotland:
JoJo Maman Bébé
One Stone Advisors
Purpose Pioneers are Scottish companies currently measuring and improving their impact through a 4 month mentorship programme.
Founders and CEO's use the B Impact Assessment as a business framework to understand their impact, identify their gaps and future proof their business by setting measurable improvement goals.
Only those companies who find the value in BCorp will pursue certification.
The 2018/19 cohort includes 10 outstanding cases:
Craft Design House
Fair Trade Scotland