Good-Loop: On “treating people as partners, not targets”

Last November, we headed to Edinburgh’s Rose Street to interview Daniel Winterstein, Director & CTO of Good-Loop – a purpose-driven “ethical programmatic video advertising platform” who deliver “the right message to the right viewer, in a revolutionary way”. If viewers choose to watch their advertisements for 15 seconds or more, they can donate half the price of that ad to a charity of their choice.